Nolo Apps — Airtable Apps for DTC Brands

You do not rise to the level of your goals. You fall to the level of your systems.

James Clear

Nolo Apps empowers operators - like you - to embrace agile operations. We design, build and onboard teams to custom apps that integrate to existing tech stacks. Airtable is the platform that makes it possible.

Brands with AMBITIONS

Operators building custom systems

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Nolo X Strathberry

STRATHBERRY

We needed a way out of our Excel nightmare - that's Airtable.

Katy Wood, Head of Supply Chain

Nolo X RIXO

RIXO

Airtable has been great. Implemented quickly with no time wasted.

Orlagh McCloskey, Co-Founder

Nolo X CRTZ

CRTZ

Enter Password

Nolo X Passenger

PASSENGER

Nolo Apps are not another software vendor, they're part of my team.

Joe Simms, CTO

Nolo X Waterdrop

WATERDROP

Airtable will become the interface for everyone, THE HOLISTIC ERP.

Christoph Hermann, Co-Founder, Chief Design Officer

Nolo X Jaded London

JADED LONDON

We went with Airtable because it's visually appealing - the team actually like to use it.

Paula Cummings, CEO

Back-end operations demand agile SYSTEMS

Goodbye fixed systems, hello custom apps

Anything operational is a living and breathing solution. The mark of a great operating system is an ability to adapt it as you evolve your strategic capabilities.

Legacy Lethargy

You shouldn't need to buy something with an acronym everytime you need to fix a problem. Incremental wins > taking big bang risks.

There is nothing worse than tech projects dragging on. Everything depends on a few people and can quickly feel out of your control.

Slippery deadlines

"It's on the roadmap"

Your own uniqueness is what makes your business great, but it feels like it is what makes software suck. Why are critical things always missing?

Google Sheets and Excel files grow arms and legs to fill the gaps. Productivity and collaboration apps like Miro and Asana become the place we get clarity.

The Dark Stack gets out of control

Fragmented Systems

The siloed efforts at productivity fragment systems, duplicate data and undermine your investments in technology.

People think they’ve found a smart, easy way to get their job done but do not realise how much of a negative effect that is having on the rest of the biz.

People, Systems and Data are in disarray.

“'Why isn't back-end software like Shopify? Why must we put up with clunky, rigid and flawed software?"

Empower & Enable

The legacy, set it and forget it mindset is failing brands, founders and operators. With or without you, Operators will find technology they can leverage to be more productive. In the face of these challenges, the questions that loom large are:

How can we empower our people to build their processes without losing sight of them in the Dark Stack?

Instead of treating software as a box-ticking exercise for IT, how can we apply first principles and think process first?

How do we break the cycle of legacy tech without people going rogue and doing it all themselves?

Build, launch, iterate

Illuminate the

DARK STACK

Let's cut to the chase: understanding where you're at is step one.

The Dark Stack—your data mess spread across Sheets, Excel, Slack, and other tools—needs untangling. Knowing the state of this chaos and your process maturity is our starting block for change.
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A collaborative brief will include context, problems and our diagnosis.

Design for

HIGH IMPACT

Let's dive in: we'll check out your tech, tackle your challenges, and line up your goals. Then, we craft a kick-off plan just for you.

Got a solid plan or a familiar use case? Boom, you're on the fast track to Airtable.

If things get tricky or you're not quite sure what you need, no sweat—we'll whip up prototypes to clear the fog and get you decision-ready.

Launch in

WEEKS

Forget the endless waterfall slog—slow, tangled, and going nowhere fast. You're all in for speed, and that's exactly what you'll get.

Welcome to agile ops, where we build fast, launch, listen, and refine.

This rapid-fire cycle? It's your new engine for change.

Let's do this.

Get in touch

BRIDGING THE GAP:
from chaos to streamlined execution

How Nolo transforms product-driven brands

In the midst of digital disarray, where brands grapple with ever-evolving tech and the chaos of legacy systems, a path to clarity emerges. Nolo isn't just a tool—it's the compass guiding you out of the chaos and into streamlined execution.

Unified digital ecosystem:

Gone are the days of juggling multiple platforms. With Nolo, businesses find a centralised hub, turning tangled threads into a coherent digital fabric.

Seamless transitions:

Legacy systems might be your past, but they don't define your future. Nolo ensures that transitions are smooth, swift, and devoid of disruptions.

Secure & organised data:

Messy file names and constant data chaos? Not on our watch. Nolo organises and safeguards your data, ensuring you're always in control.

Empowered execution:

Eliminate the noise. Nolo’s solution amplifies focus, enabling brands to pivot towards strategies of seamless planning and execution.

Innovate, don't just operate:

It's not about merely keeping the lights on. Nolo actively empowers brands to innovate, pushing the boundaries of what's possible.

Streamlined communication:

Cut through the clutter. With Nolo's guidance, brands can communicate efficiently, ensuring that everyone is aligned and on the same page.