It's not about software

It's why we've built the Nolo Framework

The most memorable brands today aren't just launching products - they're creating moments that capture people's imagination. But here's the thing: those magical product moments? They rarely come from teams trapped in endless status meetings and spreadsheet hell.

After a decade at Peoplevox (we grew from startup to £20M exit) and time at SupplyCompass, I saw how the best brands were being held back. Not by their creativity, but by their operations. The ones using ERPs and PLMs were still orchestrating product launches through email chains. The ones building custom software were burning time and money.

Then I discovered Airtable. Tech giants like Netflix and Apple were already running operations on it and during my time selling PLM solutions and consulting with brands we started to see the potential for it in Ecommerce & Retail Operations. But brands didn't need another siloed specialist tool, they needed something to glue it all together.

This led to us building The Nolo Framework. Our unique approach to visualising the your operations from start to finish and redesigning them around you delivering remarkable products consistently. Today, we're a team of 11 working with some of the most exciting brands in the industry. Names like Rat & Boa, Wild Cosmetics, and Jaded London are using our Framework to launch products that stand out.

We specialise in working with innovative brands who are constantly pushing boundaries, and established brands who know their rigid systems are holding back their product innovation. We're creating the Operational Layer that wraps around ERPs and Commerce Platforms, connecting the dots between people, data and processes.

When you get operations right, teams can focus on innovation instead of administration. The spreadsheets, the status meetings, the constant firefighting - none of that helps bring magical product moments to life.

If you believe great products come from giving teams the space to innovate - whether you're a potential client, team member, or partner - I'd love to hear from you.

Here's to products worth sharing, Oliver