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People are never the problem

When Will Andrews walks into a chaotic warehouse, the first thing he does is grab a trash can and start walking the floor. He wants to see what's in the way.

At Grunt Style, that walk took 4 and a half hours. He talked to the team, found the blockers, and heard the peak season horror stories: 30,000 orders with inventory they couldn't locate, whiteboards filling in for a WMS that nobody knew how to log into. A functional system, buried under everything surrounding it. The people knew something was broken. They just didn't have a way to fix it.

Will has led operations at some of the largest e-commerce businesses in the US. He's run warehouses shipping 400 trucks a day, cut order-to-ship time down to 12 hours at peak, and been part of shipping around 20 million packages. He's never actually shipped a single thing. What he did was find and remove what was stopping other people from doing their jobs well.

When an operation breaks down, Will's starting question is always the same: what's in the way? That lens runs through everything in this episode, and it applies well beyond the warehouse.

"They know how to create the chaos. I know how to tame it."

Will Andrews, Operational Leader

Behind the Stack is a limited series that Olly records with the team at Fulfil, going deeper into e-commerce operations than most conversations tend to reach. Will Andrews is the guest for this episode, and he covers a lot of ground.

5S, and why it's harder than it looks

5S is a lean methodology most people have heard of but few have done well. Will always starts here, regardless of scale, aiming to work through the first 2 stages before building from there.

The reason it works is also the reason most people underestimate it. When everything has a place, "out of standard" becomes visible without anyone having to say it. Will uses the airport as his example: you land at O'Hare in the international terminal, miles from baggage claim, and you still find your way. You might not even speak the language. The signs do the work. Nobody needs to tell you what to do.

That's what 5S builds. A visual environment where the standard is understood and deviation is immediately obvious. Leaders don't need to be everywhere once it's in place. The floor starts to run itself.

Build flow from actuals

The other thread worth following closely is flow planning. Will's approach: you can only build throughput from what your team is actually doing. Goals are a distraction until you know the actuals.

In almost every operation he's walked into, leaders could tell him the pick rate target. Almost none could tell him the real number. So the first step is always finding the actual, then finding where the friction sits. At Grunt Style the hidden bottleneck was bin transfers: pushing picks faster just created a longer replenishment queue downstream. Nobody had named bin transfers as the constraint because the pressure was always on picking. When they fixed it, daily shipment volume went from 12,000 packages at peak to 24,000, with an average order-to-ship time of 12 hours. That's what understanding where the friction live can produce.

Why a whiteboard beats a dashboard at floor level

Most ops leaders Will works with want a digital dashboard. He wants a whiteboard, a green pen, a red pen, and the lowest tier of leadership writing the numbers up every 2 to 3 hours.

The reasoning: engagement with operational data at floor level is a behaviour design problem. When the people closest to the work are the ones putting the numbers up, they start to understand what the numbers mean. They feel when something's drifting before it becomes a crisis. Will calls this operational synergy: the point at which the team running the floor understands it well enough to make adjustments themselves, without waiting to be told.

Every team has their own 'floor'

Will applied it to every function he touched at Grunt Style. The customer service team went from 40 agents down to 15 as the operational improvements upstream reduced the volume of "where's my order?" calls. When orders ship correctly and on time, fewer customers need to ask what happened to theirs. He applied visual management to the design team: project status tracked on a whiteboard, stages mapped, late items marked in red.

Every time, the outcome was the same. When people have the information they need and a clear picture of the standard, they hold themselves to it. The warehouse is just where Will chose to start.

In a 150,000 sq ft building with 4 bins in it, Will Andrews times one of his leaders walking to find somewhere to throw something away: 2.5 minutes. He asks whether anyone on the floor is going to stop picking for that long to find a bin. They don't. The floor stays dirty, and nobody is doing anything wrong.

People follow the path of least resistance. That's human nature. The productive question is: what's in the way of the right behaviour, and how do you clear it? Put the bin where people turn the corner, and they'll use it. Design the standard around how people actually move, and they'll hold to it without being asked.

At Nolo, we call these Desire Paths: the informal routes people cut through or around official processes when those processes don't fit how they actually work. The spreadsheet someone built in their Downloads folder because the main system doesn't surface what they need. The WhatsApp thread where the real supplier decisions get made because updating a project management tool is too slow. The workaround that's been running quietly for 18 months.

Every Desire Path is a signal. The question it's asking is: why isn't the official route easier than this?

Will sums up his role in 2 sentences: "They know how to create the chaos. I know how to tame it." Watch the full episode above.

3 things from this episode

01
When an operation is broken, start with the systems, the processes, and the leadership. The people are rarely the cause.
02
Build flow from actuals. Find out what your team is actually achieving before trying to help them do it faster. Goals tell you the target; actuals tell you where the friction is.
03
People follow the path of least resistance. Remove the barriers to the right behaviour, and the right behaviour tends to follow. That's true in a warehouse and in every other function in the business.