The ERP Is In. So Why Is Everyone Still On Spreadsheets?

Behind the Stack is a limited-run podcast between Oliver Rhodes, founder of Nolo Apps, and the team at Fulfil ERP. Ten episodes on what actually runs a scaling DTC brand: warehouse operations, product data architecture, the finance decisions that feel fine until a lender asks you to prove your revenue recognition is GAAP-compliant. The conversations brands doing £20M–£100M are having internally, and almost never publicly.

Episode one goes deep into several of these. The dark stack (the shadow infrastructure of spreadsheets and manually-updated shared files that runs alongside, and often instead of, the ERP) turns out to be more common in brands with a system than in brands without one. Oliver and ST also get into SKU setup traps in fashion: colour codes that shift mid-PO, duplicate barcodes that go unnoticed until you're listing on Amazon. Fulfil's ops-first architecture approach. Why change management, rather than the technology itself, determines whether a new system actually gets used.